The hair relaxer businesses in Africa are going through hard times thanks to the new natural hair trend that has hit the continent. Even though it’s not yet popular in all the countries in Africa it’s slowly getting there. Naturalistas, as most call themselves are woman who leave their hair in its natural state. They maintain their lovely coils and curls without the use of a hair relaxer. More and more African women are loving the trend for a whole lot of different reasons. Some of these are as follows Keeping natural hair is cost effective The average African woman spends an average of 100 to 500 dollars a year on hair relaxers and other products including the cost of going to a salon. Having natural hair slashes down this amount to make it extremely affordable. With natural hair there is little need to visit the salon. The best part is that natural hair can look beautiful and healthy with minimal products. Some of these products can literally be made at home. Natural hair is healthier The absence of chemicals in the hair keeps the hair in it’s natural healthy state. This creates thicker, firmer and very good hair. Relaxers, constant heat and other products weaken African hair making it very dry and brittle. When these are avoided entirely the scalp excretes more oils that keeps natural hair healthier. Most women grow their natural hair faster than relaxed hair for this very reason. Natural hair is the new fashion trendNatural hair is currently very trendy Besides all these other useful advantages of natural hair one other reason why African women are option for it is because it’s currently very trendy. With many local and international celebrities wearing their natural hair with a lot of pride and vogue the trend is slowing spreading all over the continent. More African women are also being exposed to the internet where they can watch videos and read articles about natural haircare and hence making the trend more popular by the day. In a nutshell, the natural hair movement is growing from country to country as women embrace their hair in the state it came from birth. It’s excellent that African women are taking a bold step towards self appreciation.