Miloud Chaabi got his start in 1948 developing housing, then expanded through his privately owned Ynna Holding into hotels, supermarkets and renewable energy. His Ryad Mogador chain of low-priced hotels doesn't serve alcohol. He also heads SNEP, a publicly-traded chemical manufacturer, owned 62% by Ynna with a market cap of $77 million (MAD633 million). Several of his children are involved in the family business, including Omar, Faouzi, and Asma. Asma was reported to be the first woman in Morocco to serve as town mayor, and is active in women's issues. Chaabi has committed to building a university in Casablanca in partnership with Indiana State University.