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Alami Lazraq runs real estate development company Groupe Alliances, the largest builder of hotels in Morocco. Recently, the company has focused its efforts on developing middle income and low income housing, competing with Moroccan billionaires Miloud Chaabi and Anas Sefrioui. Groupe Alliances reported a 12% increase in net earnings in 2012 on revenues of $480 million. Alliances is expanding outside of Morocco and is planning to develop low income housing in the Ivory Coast and Senegal. An architect by training, Lazraq first went to work for the government, then for ONA, Morocco's biggest conglomerate, controlled by the royal family. He founded Groupe Alliances in 1994.